Discover the red thread that links your sales strategy to the business outcomes you demand.

Why Macurial?

    At macurial, we believe that sales strategy and analytics should work seamlessly together. We design sales plans powered by data to deliver significantly higher value.

    At macurial, we believe that success stems from a robust sales strategy that seamlessly transforms business objectives into actionable sales metrics. We identify gaps in alignment and propose changes that will improve business outcomes.

    At macurial, we believe that the key to a successful sales strategy is a deep understanding of your Ideal Customer Profile (ICP). We partner with you to define and refine your ICP, unlocking unparalleled sales effectiveness.

    At macurial, we believe that a successful sales function thrives on accurate data. We empower you with data-driven insights that directly can directly inform decision making, leading to consistently improved results.

    At macurial, we believe that data’s true potential is often untapped. We unlock its potential to elevate your sales performance.

What We Offer

How Does Everything Fit Together?

At macurial we connect the red thread that translates Business Objectives to Sales Strategy with Sales Analytics to deliver your desired Business Outcomes.

Take the Macurial Challenge

  • Business Objectives

    This states WHAT the business wants to achieve and WHY?

  • Sales Strategy

    This addresses the HOW and WHAT WITH to win.

  • Sales Analytics

    This provides insights into the WHEN and WHAT IF scenarios.

  • Business Outcomes

    Translating objectives into tangible results.

Curious about our offerings?

What We Do

Click on the four offerings below to reveal what is delivered.

Sales Discovery

This engagement offers a thorough evaluation of your company’s sales strategy, encompassing every stage from lead generation to account management. We will assess your sales organization, processes, activities, resources, tools, and metrics. Our comprehensive report will pinpoint gaps, prioritize areas for improvement, and provide actionable recommendations designed to enhance your business outcomes once implemented.

Diver Deeper
Sales Discovery

Sales Strategy

The foundation of your sales strategy is built on five key elements: Pipeline, Account Management, Organisation & Tools, People, and Data & Metrics. Through this engagement, we will work together to create a detailed Sales Playbook that covers every phase of your sales approach, from identifying your ideal customer profile and engaging prospects to prioritising the customer portfolio. This playbook will outline the structure of your sales team, define roles, and address people management, along with the essential tools required. We will also determine the key performance indicators (KPIs) that align with your business goals.

Ready to dive deeper into the five key elements?

Diver Deeper
Sales Strategy

Sales Coaching

We collaborate with your sales team and leaders to build winning teams that can effectively execute your sales strategy. Our focus is on developing repeatable, documented processes that ensure ongoing success. By leveraging data and metrics, we help you to generate valuable insights to continuously improve performance.

Diver Deeper
Sales Coaching

Sales Analytics

Once the right data and metrics are identified, this engagement will provide your sales organization with compelling visualizations of the key metrics that drive your desired business outcomes. By creating dynamic dashboards powered by the latest data, we transform these insights into a practical guide for sales professionals, enhancing performance and generating valuable insights.

Diver Deeper
Sales Analytics

Resources

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