Strategy
Category:
Taking the Ideal Customer Profile from a Tactical Tool to
In the world of B2B, the Ideal Customer Profile (ICP) is often relegated to a tactical tool, often part of…
The Future of Sales
According to an article from Gartner, “The Future of Sales in 2025”, it is expected that 60% of B2B sales…
Q. Should you ever turn away a new prospective customer?
It’s always exciting when your product or service attracts new prospective customers effortlessly. The temptation to seize all available revenue…
